Polaris

Polaris Intelligence helps deliver the market insights your team needs to answer your most important questions. Clients ranging from retailers to REITs, consultants, and ad agencies use Polaris to learn the geo-demographics of their customers, communities, and trade areas; analyze points of interest like competitors; visualize data with heatmaps; and target top prospects. Other data sets available on Polaris include household expenditures, lifestyle clusters, and questions from Vividata and Numeris surveys.